In response to Destination New South Wales’ analysis of international visitation and the result that visitors from China spend close to twice as much on overnight stays in New South Wales than those from any other market, Datatrax is pleased to announce the integration of Chinese text into the internet-based TourismTouchscreen navigation system! Visitor information centres who host an online TourismTouchscreen can now provide a Chinese-language service and keep bringing down barriers to international visitors.
With the recent round of upgrades, over 47% of the entire network is now fully interconnected via the internet, with another 14% signed on and awaiting internet connection, and we will be fully networked by 2014. After having visited eight sites in NSW, the Datatrax Install and Maintenance Team have exceeded our rollout expectations in April and May as they made their way north through Queensland. Of the 20 sites visited in just five weeks, 18 have been upgraded to the new online TourismTouchscreen Network! They are now providing internet-based features to their visitors and helping to promote the Take You There mobile app with banners placed in partner visitor centres. The new features include local mapping, directions, weather, and links to their official tourism website.
Partner visitor centres at Dungog, Alice Springs, and Katherine are now preparing to go online, and we are very pleased to welcome the Sunshine Coast’s Australia Zoo, Brisbane’s Mount Coot-tha Lookout, and also the Blue Mountains Explorer bus depot to the TourismTouchscreen Network.