A New Tourism Strategy for Victoria

Posted Posted in News

A new strategy document, Victoria’s 2020 Tourism Strategy, has been released by Victorian Minister for Tourism and Major Events Louise Asher. The document outlines the short-, medium-, and long-term actions that can be taken by the tourism industry in Victoria in order to achieve the goal of growing overnight tourism expenditure to $24.7 billion by 2020. Seven major areas have been identified for Victorian tourism to focus on over the next seven years:

1. Digital excellence

2. International marketing

3. Domestic marketing

4. Major and business events

5. Air services attraction

6. Investment attraction & infrastructure development

7. Skills and workforce development

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The 12 Apostles
Cape Otway lightstation outside
Cape Otway Lightstation

Time to Get Excited

Posted Posted in News, sliderNews

Ellen McIlveenIt’s my pleasure to welcome you to the all-new datatrax.com!

When we made the decision to begin redesigning our corporate site, we wanted to give it so much more than a contemporary look. There are new challenges facing the tourism and media industries every day and it’s so important to have a web presence that accurately reflects what we do and our company’s approach to our business.

With that in mind we’ve updated and rewritten the information on every page, made navigation more user-friendly, and changed the format of our news reporting. It’s also easier than ever to contact us and make an enquiry or provide feedback.

Many thanks to Paul Buckley for approving the redesign project and to Julian Mallett for providing all the back-end support. We hope you enjoy!

Two New Locations! Destinations on Display in Derby WA

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With two new TourismTouchscreens and heaps of new content being produced, Derby WA in the West Kimberley region has a great presence on the network. Check out the wall-mounted unit at Derby Visitor Centre, or the Countertop at the Spinifex Hotel. Both units are now internet-connected and providing local and regional information to visitors to Derby!

 

Derby Visitor Centre Manager Jenny Kloss (left) and Datatrax’s Jill Buckley.
Derby Visitor Centre Manager Jenny Kloss (left) and Datatrax’s Jill Buckley.
Spinifex Hotel Accommodation Manager Sarah (left) and Receptionist Kimberly.
Spinifex Hotel Accommodation Manager Sarah (left) and Receptionist Kimberly.

Meet Muddy the Corporate Crustacean

Posted Posted in News

On July 27th, Muddy the Datatrax crab was the only corporate sponsored crustacean in a field of 100 mud crabs in ten heats at the Derby Mud Crab Races.

It turned out that Muddy was so focused on learning about the very latest development in tourism information technology that he lost all interest in the race, but fortunately is now able to find local and national travel information on his crabphone.

 

Muddy prepares for the race by donning his Take You There jacket.
Muddy prepares for the race by donning his Take You There jacket.
Muddy and crab wrangler Richard start the pep rally!
Muddy and crab wrangler Richard start the pep rally!

Going Solo in the Blue Mountains

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A special shout-out goes to Technical Support Manager Steve Nichol this month! Steve has accomplished his first solo installation at the Blue Mountains Explorer bus terminal in Katoomba, complete with 24-hour access. The location is adjacent to the Katoomba train station and gets fantastic exposure, not just to visitors booking at Blue Mountains Explorer, but all incoming and outgoing passengers to the Blue Mountains region. Great work Steve! This location continues to solidify our strong presence in the Blue Mountains, and joins the Blue Mountains Heritage Centre, Blue Mountains Antiques in Leura, Lilianfels Resort & Spa, and the Lithgow Visitor Information Centre.

At the Blue Mountains Explorer office, Michael shows off his new window-mounted kiosk.
At the Blue Mountains Explorer office, Michael shows off his new window-mounted kiosk.
The TourismTouchscreen provides 24-hour information and can be rotated to face inside or outside the premises.
The TourismTouchscreen provides 24-hour information and can be rotated to face inside or outside the premises.