A New Tourism Strategy for Victoria

A new strategy document, Victoria’s 2020 Tourism Strategy, has been released by Victorian Minister for Tourism and Major Events Louise Asher. The document outlines the short-, medium-, and long-term actions that can be taken by the tourism industry in Victoria in order to achieve the goal of growing overnight tourism expenditure to $24.7 billion by 2020. Seven major areas have been identified for Victorian tourism to focus on over the next seven years:

1. Digital excellence

2. International marketing

3. Domestic marketing

4. Major and business events

5. Air services attraction

6. Investment attraction & infrastructure development

7. Skills and workforce development

The 12 Apostles
Cape Otway lightstation outside
Cape Otway Lightstation