Business associations in the Hunter Valley are spearheading a new initiative to promote their wine regions locally and nationally using the TourismTouchscreen Network. The Hunter Valley now has a great presence on the network through the support of the Cessnock Visitor Information Centre, strategic placements of Quest kiosks throughout the region, and unique branding for each of the distinct wine districts.
The first Quest kiosk was installed at Drayton’s Family Wines at the end of January. Winemaker John Drayton and his team now provide digital brochures on their cafe, cellar door, and function venues, as well as nationwide tourism information. Also joining Drayton’s are Hunter operators Adina Vineyard, Briar Ridge, and Monte Pio Hunter Valley, who will host Quest kiosks to provide information to their visitors and to maintain the Hunter Valley as one of the premier destinations on display across the TourismTouchscreen Network.
Fifth-generation vigneron John Drayton and third-generation pixelpusher Leila Buckley perform quality control on all the offerings at Drayton’s Family Wines: grapes, juice, and now visitor information.