Many of our clients are really doing it tough and we appreciate your loyalty and keeping an eye to the very near future which is looking increasingly positive that domestic tourism travel restrictions will be eased.  I thank everyone for hanging in there and working with us.

It will take a while to get back to “new normal” and we appreciate your loyalty and keeping an eye to the very near future which is looking increasingly positive that further domestic tourism travel restrictions will be removed.  I thank everyone for hanging in there and working with us.   Drive Markets will be in demand, and some of those favourite Aussie locations will be on the Bucket List.

Tourism Australia.  “Don’t underestimate the ramp up” – Bob East TA Chair.

There is a massive opportunity now to get everything ready for the large volume of expected domestic travellers.  Bob East Tourism Australia Chair couldn’t be more right with saying that “Australians will be mindful of social distancing but the pent up demand is there.   How can you steer your messaging effectively for local domestic marketing, certainly at Datatrax with 25 years experience and excellent Domestic Marketing platforms we are very well placed to do that for you. 

If you have not had the chance register for the Tourism Australia Webinars, they are a great weekly resource to keep focused on the latest developments for our industry. Domestic opportunities will open up first of course and there is some great advice to maximise your share.

https://www.tourism.australia.com/en/events-and-tools/industry-resources/resources-for-industry/coronavirus-information-and-resources-for-industry.html

What’s on your domestic bucket list?

Paul Buckley CEO

While our own travel restrictions are about to be reduced further I thought it was news worthy to mention the Space-X launch to the International space station this month.

A feature of the new cockpit, that has Elon Musk’s fingerprints all over it, is the addition of Touchscreens to make the job of interstellar travel that little bit easier.

Twenty five years ago I introduced touchscreens into tourism in Australia and have grown the business from there Internationally, and while by no means an Elon Musk, I can be proud of introducing the simplest and easiest way for Tourists and Travellers to find out about your business. The use of touch is the simplest and direct connection and probably our first instinct to develop inside the womb!  It is therefore the goto when you want to communicate no matter if that is the best things to do and see, or where to stay, eat or shop, or perhaps if it is how to dock with the Space Station and stay on mission target.  It was a life dream for myself to take my father and son to see the last space shuttle launch in 2011 in Florida and it has been a long time to see another vehicle further mankind’s quest. 

Paul Buckley CEO

Clients in different states are starting to see some progress on restrictions being lifted.   It was great to see restaurants able to reopen in ACT/NSW with upto 10 social distancing, while NT, WA are well ahead of that as well.   There are no border restrictions in ACT and NSW, and in SA you are free to travel anywhere in the State.  With travel in Queensland to further ease on June 12 to 250km trips and caravanning and camping permitted.  While in Victoria recreational road trips are also permitted. It will take a while to get back to “new normal” and we appreciate your loyalty and keeping an eye to the very near future which is looking increasingly positive that further domestic tourism travel restrictions will be removed.  I thank everyone for hanging in there and working with us.   Drive Markets will be in demand, and some of those favourite Aussie locations will be on the Bucket List.

Many of our clients are really doing it tough and we appreciate your loyalty and keeping an eye to the very near future which is looking increasingly positive that domestic tourism travel restrictions will be eased.  I thank everyone for hanging in there and working with us.

Paul Buckley CEO

It is essential to not lose sight that this time will pass and Tourism will return to normal. In the past we have endured fires, floods, smoke, SARS, GFC, we are certainly a robust breed in Tourism – we have to be. So ensure to spend just a little of your packages on continuing to get your product out there, as people will be looking and planning their next holiday while they are working from home. Our Take You There product is a good option as it’s personal GPS driven and travellers have a visitor centre in their pocket at all times.

Many of our clients were finalists and several took out awards at the National Tourism Awards held in Canberra this month. Horizontal Falls Seaplanes WA, Margan Wines NSW, Seppeltsfield SA, Bundaberg Brewed Drinks QLD, Adventure Bay Charters SA to name just a few, congratulations to all.