What a night! The 2013 Qantas Australian Tourism Awards

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Datatrax is proud to have continued our relationship with the Qantas Australian Tourism Awards as a sponsor for the eighth consecutive year. The Awards Ceremony and Dinner, held at Luna Park Sydney, was a great celebration of the best that the Australian tourism industry has to offer, with 28 awards given, exciting entertainment, and beautiful food showcasing New South Wales produce. Six Quest kiosks were placed in the venue foyer and showcased all finalists as well as the complete network.

We were fortunate to have the opportunity to sponsor the Visitor Information and Servicing award which recognises excellence in information services provided to the travelling public. Congratulations to partner centres Ipswich Visitor Information Centre and Moree Visitor Information Centre for their respective silver and bronze wins in our sponsored category! Other client and partner winners include:

Taronga Western Plains Zoo (Tourist Attractions – gold), The Old Woolstore Apartment Hotel (Business Tourism – bronze), VisitCanberra’s The Human Brochure (Destination Marketing – gold), Tourism Southern Highlands (Destination Marketing – bronze), Margan Wines (Tourism Wineries, Distilleries, and Breweries – silver), Big 4 Adelaide Shores Caravan Park (Tourist and Caravan Parks – silver), and City of Swan (Local Government Award – gold).

QATA13 Quest
The six TourismTouchscreens on display in the foyer of the Luna Park Big Top allowed attendees to view finalists and sponsors, and demonstrated the power of the network.

Wining on about the Hunter Valley strategy

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Business associations in the Hunter Valley are spearheading a new initiative to promote their wine regions locally and nationally using the TourismTouchscreen Network. The Hunter Valley now has a great presence on the network through the support of the Cessnock Visitor Information Centre, strategic placements of Quest kiosks throughout the region, and unique branding for each of the distinct wine districts.

The first Quest kiosk was installed at Drayton’s Family Wines at the end of January. Winemaker John Drayton and his team now provide digital brochures on their cafe, cellar door, and function venues, as well as nationwide tourism information. Also joining Drayton’s are Hunter operators Adina Vineyard, Briar Ridge, and Monte Pio Hunter Valley, who will host Quest kiosks to provide information to their visitors and to maintain the Hunter Valley as one of the premier destinations on display across the TourismTouchscreen Network.

 

Fifth-generation vigneron John Drayton and third-generation pixelpusher Leila Buckley perform quality control on all the offerings at Drayton’s Family Wines: grapes, juice, and now visitor information.

Draytons Leila vines

John Drayton Leila grapes

John Drayton Leila juice 2

John Drayton Leila Quest